News | Big Marketers

Senate Calls Hearing on ICANN’s Controversial Top-Level Domain Expansion Plan

The ANA claims that the creation of hundreds of new generic TLDs will burden businesses of all sizes, forcing them to defensively purchase countless domains with all types of iterations of their brand names. More Info: Click here

As seen on: "Adage"

How to Know If Your Tampon Brand Is Really, Really Sorry

It looks like Johnson & Johnson's O.B. tampon brand has bowed to an outcry from loyal users of its Ultra product to return it to store shelves in Canada. And it's doing so with this rather humorous, over-the-top personalized musical and video apology. More Info: Click here

As seen on: "Adage"

Yahoo Sorta Makes Nice With DSPs, Extends Key Deadline Until January

Yahoo had initially imposed a Friday deadline on DSPs to comply with new rules designed to create a more direct connection between Yahoo and its advertisers. More Info: Click here

As seen on: "Adage"

How a Startup is Using Video to Help Amit Gupta Find a Donor

After two days, we've driven over 170,000 views for Amit. And, what's more, over 70% of people who have watched the video have watched it to completion More Info: Click here

As seen on: "Adage"

Bankruptcy Could Disrupt American Airlines’ Rebranding

American Airlines was ready to undertake an image overhaul, but its bankruptcy has tabled those plans for now. In the interim, the carrier is trying to soothe its frequent fliers and passengers holding tickets. More Info: Click here

As seen on: "Adage"

Why ‘Cyber Monday’ Is the Spammiest Day of the Year

More than 9% of all email traffic on Thanksgiving Day and Black Friday this year went to the top 500 retail sites. More Info: Click here

As seen on: "Adage"

Five Tips for Driving Word-of-Mouth — No Matter What Your Product Is

Is there a formula to making a product conversation-worthy? And more importantly, is there a way to keep that conversation going over time? More Info: Click here

As seen on: "Adage"

NBA’s Holiday Gift to Marketers? An End to the Lockout

The National Basketball Association and its players reached a labor agreement that would settle an antitrust lawsuit, end a work stoppage nearing its sixth month and start a 66-game season with a Christmas Day triple-header. More Info: Click here

As seen on: "Adage"

Remembering John Smale: A 1987 Interview With Ad Age

As the business world says good-bye to John Smale, who served as the longest-running CEO of Procter & Gamble, Ad Age pulled out of its archives a 1987 interview Editor-in-Chief Rance Crain and then-Editor Fred Danzig conducted with Mr. Smale, in which he reviews the company's 150-year history, its human values and how it can [...]

As seen on: "Adage"

Five Questions With Asics’ Erik Forsell

With several new executives on board, and an increasingly competitive category at stake, athletic brand Asics is devising new strategies to stay on top. More Info: Click here

As seen on: "Adage"