News | Big Marketers

Digital Works to Lift Brand Awareness and Sales — Without Direct Response

In-store tracking can measure increases in basket size and sales by household segments and connect this to performance of online video, rich media and display. More Info: Click here

As seen on: "Adage"

The Bellyachers: How Marketers, Politicians Play to Our Worst Instincts

Again and again we are told how bad we have it. And so, convinced that we are in extremis, we bellyache and bellyache, and tune out the rest of the world. More Info: Click here

As seen on: "Adage"

Marketing’s Biggest Social-Media Blunders of 2011

This social-networking thing takes some finesse. From Anthony Weiner's indiscreet photo sessions to Ragu's off-base attempt at humor, the people and companies who blew it. More Info: Click here

As seen on: "Adage"

AOL’s New Sales Head: Devil Ads, Video ‘Huge’ Priorities

Mr. Norton's promotion is expected to free up time for Mr. Brody to work on partnerships, such as the one with Yahoo and Microsoft to sell unsold inventory. More Info: Click here

As seen on: "Adage"

Behind Sprint CMO Bill Malloy’s Marketing Shake-Up

For a telecom exec little known in adland, Bill Malloy sure knows how to make an entrance. He did so this week with a massive agency shakeup. More Info: Click here

As seen on: "Adage"

Goodness Mfg, El Pollo Loco Part Ways

After less than a year working together, El Pollo Loco and its agency, indie Goodness Mfg, have parted ways, according to people familiar with the matter. It was believed that the split would spark an agency review. More Info: Click here

As seen on: "Adage"

Sprint and Goodby Are Going Separate Ways

Telecom giant Sprint is severing ties with its creative agency since 2007, Goodby Silverstein & Partners. Moving forward, Digitas will serve as the new primary agency for the Sprint brand, managing brand strategy, advertising, digital, offline media, digital buying and analytics. More Info: Click here

As seen on: "Adage"