Gurus | Big Marketers

Is everyone entitled to their opinion?

Perhaps, but that doesn’t mean we need to pay the slightest bit of attention. There are two things that disqualify someone from being listened to: 1. Lack of Standing. If you are not a customer, a stakeholder or someone with significant leverage in spreading the word, we will ignore you. And we should. When you [...]

As seen on: "Seth"

Twitch

If you’re scouting for a first baseman, you should keep your eyes open for someone with good twitch skills. Insanely fast reflexes, the ability to snatch a ball out of the air, someone who might not be able to run a marathon but is insanely quick with no notice. Twitch skills used to be rarely [...]

As seen on: "Seth"

On making a ruckus in your industry

Bring forward a new idea or technology that disrupts and demands a response Change pricing dramatically Redefine a service as a product (or vice versa) Organize the disorganized, connect the disconnected Alter the speed to market radically Change the infrastructure, the rules or the flow of information Give away what used to be expensive and [...]

As seen on: "Seth"

In the palm of your hand

A successful project might very well lead to having your customers, your vendors or your employees eating out of the palm of your hand–aware of your wishes and eager to do what you ask. Now what are you going to do? This is always a temporary state. Abuse it and it’s over, fast. I think [...]

As seen on: "Seth"

Brands Give Facebook F-Commerce an F

With a looming $10 billion IPO on the horizon and a community that’s estimated to hit 1 billion users this Fall, Facebook seems unstoppable. Yet on one important front, the store front that is, Facebook has exposed an imperfection. People are not proving ready to actually buy goods and services in Facebook – at least [...]

As seen on: "BrianSolis"

Organized bravery

The purpose of the modern organization is to make it easy and natural and expected for people to take risks. To lean out of the boat. To be human. Alas, most organizations do the opposite. They institutionalize organized cowardice. They give their people cover, a place to hide, a chance to say, “that’s not my [...]

As seen on: "Seth"

When execution gets cheaper, so should planning

If you’re going to build a $10 million skyscraper, by all means, plan and prototype and discuss and plan some more. On the other hand, if the cost of finding out is a phone call, make the call. No need to spend a lot of time planning how to call or when to call or [...]

As seen on: "Seth"

Updated: new editions of Stop Stealing Dreams

The free ebook (free as in free to read and share) now has two new audio editions, a French edition, one for readers in Brazil and yes, a bumper sticker that summarizes the book in 12 square inches (what three words would you use?). It’s available to read on your screen, to print out and [...]

As seen on: "Seth"

The 6 Pillars of Social Commerce: Understanding the psychology of engagement

Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through [...]

As seen on: "BrianSolis"

The 6 Pillars of Social Commerce: Understanding the psychology of engagement

Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through [...]

As seen on: "BrianSolis"